The studies have explored the circumstances of association of Twitter
and the brands to fit within its network. Randomly selected UK tweets
were manually analysed allowing the detailed online communication
amongst those within the network. Previous Twitter research has mainly
relied on excess usage, which varies between users and topics. For this
reason, the current study looked beyond keyword tags to the content of
public posts.
The significant differences were found between male and female users fond of tweeting. These differences extended away from conversation topics to other related features. The data indicated that female authors were more prone to engaging with their immediate surroundings, while male authors reacted as per the situation.
The success of a brand’s online approach lies in mapping both the behaviors of the target audience and their relationships with their own followers in turn.
• Female authors prefer to discuss brands in comparison to their male counterparts.
• The ‘personal’ tweets made no clear references to any topic or brand.
• TV, sport, music, celebrities and news headlines were the most popular topics.
• The link between brands and education/the workplace suggested the users to describe their daily routines emphasizing discussion on the brands.
• Female authors engaged with their immediate offline surroundings more frequently than males. Male authors tended to adopt a less real-time tone by comparison.
• Male tweeters were drawn to online-orientated brands, with major focus on technology and gaming. By contrast, female authors were more likely to tweet about retail brands with web-independent offerings.
• Authors were influenced by their followers. This finding offered an alternative framework for understanding Twitter influence, as well as brand reputation and consumer endorsement.
Twitter has shaped the social web for over the past years and is considered as a credible tool for consumer engagement. Brands cannot examine their online presences without appropriate knowledge. Although it may be appealing to limit searches to brand names, products and channels, this ‘channel vision’ approach ignores conversation surrounding a brand.
Researchers have categorized tweets into two types; Solo tweets and Re-tweets.
Solo tweets, making this the most common tweet type across the panel, especially on the brands. Solo tweets were defined as unique content in which authors did not openly converse with other users via tagging or exchange series.
Re-tweets, Female authors were more likely to re-tweet than their male counterpart where response was more common by males than the female authors.
You can get to know the nature of the person tweeting on twitter, just by having a look at the Twitter Cover. For mote Twitter Covers you can visit our official website. Twitrcoverz.
The significant differences were found between male and female users fond of tweeting. These differences extended away from conversation topics to other related features. The data indicated that female authors were more prone to engaging with their immediate surroundings, while male authors reacted as per the situation.
The success of a brand’s online approach lies in mapping both the behaviors of the target audience and their relationships with their own followers in turn.
• Female authors prefer to discuss brands in comparison to their male counterparts.
• The ‘personal’ tweets made no clear references to any topic or brand.
• TV, sport, music, celebrities and news headlines were the most popular topics.
• The link between brands and education/the workplace suggested the users to describe their daily routines emphasizing discussion on the brands.
• Female authors engaged with their immediate offline surroundings more frequently than males. Male authors tended to adopt a less real-time tone by comparison.
• Male tweeters were drawn to online-orientated brands, with major focus on technology and gaming. By contrast, female authors were more likely to tweet about retail brands with web-independent offerings.
• Authors were influenced by their followers. This finding offered an alternative framework for understanding Twitter influence, as well as brand reputation and consumer endorsement.
Twitter has shaped the social web for over the past years and is considered as a credible tool for consumer engagement. Brands cannot examine their online presences without appropriate knowledge. Although it may be appealing to limit searches to brand names, products and channels, this ‘channel vision’ approach ignores conversation surrounding a brand.
Researchers have categorized tweets into two types; Solo tweets and Re-tweets.
Solo tweets, making this the most common tweet type across the panel, especially on the brands. Solo tweets were defined as unique content in which authors did not openly converse with other users via tagging or exchange series.
Re-tweets, Female authors were more likely to re-tweet than their male counterpart where response was more common by males than the female authors.
You can get to know the nature of the person tweeting on twitter, just by having a look at the Twitter Cover. For mote Twitter Covers you can visit our official website. Twitrcoverz.
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